"World Cup the perfect opportunity for South Africa to display its BPO capabilities"

2010-02-03 - While South Africa still falls short of the expectations as far as ticket sales go, research analysts from Frost & Sullivan believe that the country can still benefit from the event by showing its strengths in BPO: "South Africa is in a position to capitalize on its expertise within the call center market and to develop high-end knowledge intensive call centers", they state in a release.

"South Africa, as the host nation of the FIFA World Cup, is in a good position to communicate its BPO capabilities to the World," says Frost & Sullivan ICT analyst Mpho Moyo. "Emphasis should be put on South Africa's superior infrastructure and its ability to deliver high quality services by showcasing the successful services provided to both international and domestic clients."

South Africa has built an International Broadcast Center for the 2010 World Cup and Moyo believes that the excess capacity that will exist after the event can be used to provide high-end, high quality call center services. "Government education initiatives will, however, be imperative in order to increase the country's skills base in these areas", she says.

"The slow development of specialized skills sets has limited South Africa's ability to take advantage of the accelerated global growth in financial and accounting outsourcing, human resources outsourcing, knowledge process outsourcing and outsourcing of other vertical specific services," she says. "Another challenge relates to creating a unified national BPO marketing strategy in order to attract international clients."

"The South African government has however increasingly focused on BPO as a key driver for growth and employment creation. This has resulted in the growth in the number of players in the BPO market, especially in offshore outsourcing, which has increased the revenue potential of the industry. In addition, the landing of the undersea cable and availability of redundant bandwidth is expected to significantly reduce telecommunications costs," Moyo adds. "This will remove a major barrier to foreign investment within South Africa."


Author(s): Sarah Dreps

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